Sabse Pehle Life Insurance

Why ‘Sabse Pehle Life Insurance’?

Sabse Pehle Life Insurance' is India’s first Life Insurance awareness campaign. The Life Insurance Council along with 24 Life Insurance companies, through this campaign aims to educate the Indian audience about the importance of owning a Life Insurance policy.

As adults, we have been always taught to stress on the most essential things first, and then prioritise the rest accordingly. Building up from the same cultural nuance, 'Sabse Pehle Life Insurance' explains to us how buying Life Insurance should be the first step to building a robust financial plan, and therefore should be seen as a fundamental requirement in our lives.

A Life Insurance policy ensures that your family is financially secured in the event of something unfortunate happening to you. A policyholder gets into a contract with the insurance company wherein the company agrees to pay a large sum of money to the policyholder’s family on the event of the life insured passing away. The policyholder pays premium to the insurance company in exchange.

• It offers financial security to your loved ones and protects them from financial burden
• Takes care of life goals such as child’s higher education, marriage, etc.
• It helps save on tax, as premiums paid towards a Life Insurance policy is eligible for tax deduction under Section 80C up to a limit of Rs.1.5 lakh

Simply put, a lot of people buy Life Insurance to save on taxes little knowing Life Insurance is capable of securing the lives and dreams of their loved ones. Even though there is a considerable amount of people with Life Insurance policies, understanding the real purpose of needing a Life Insurance policy is low.

It's important for everyone to know that Life Insurance is in fact the only financial instrument that provides protection to families in unfortunate eventualities.

The ‘Sabse Pehle Life Insurance’ campaign is thus a simple initiative to stress on the importance of buying a Life Insurance policy.