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Will ‘Sabse Pehle Life Insurance’ make a mark?

14/10/19 - Source : LiveMint

Taking a cue from the success of ‘Mutual Funds Sahi Hai’ campaign, Life Insurance Council launches similar slogan with an eye on boosting penetration.

Life Insurance companies join hands to launch MF-like awareness campaign

11/10/19 - Source : The Hindu

Life Insurance Council, which is the face of life insurance industry in India, plans to launch life insurance industry’s first joint mass media campaign with the slogan ‘Sabse Pehle Life Insurance’.

'Sabse Pehle Life Insurance' campaign to kick off in a month

10/10/19 - Source : MoneyControl

This is the Indian life insurance industry’s first joint mass media campaign aimed at increasing life insurance awareness in the country.

Life insurance industry spreads awareness with ‘Sabse Pehle Life Insurance’ campaign

10/10/19 - Source : Economic Times

This is the Indian life insurance industry’s first joint mass media campaign aimed at increasing life insurance awareness in the country